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Real Estate Internet Marketing Term of the Day: PPC or Pay-per-Click

Real Estate Training

Updated on Nov 19, 2014

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PPC or Pay-per-Click: The Advertising System that Real Estate Brokers and/or Agents employ to place ads in Search Results of Google, Bing, or Yahoo that only trigger a cost once a visitor clicks on the Ad. The Real Estate Company who places the Ads will have a daily budget of say $15, targets some specific Keywords, and bids for the clicks say $1.50 and after 10 clicks the Ad will not appear in the search for that day. Google Adwords is an example of such a venue. #keyseo
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