Predominant Revenue Share of Top Five Competitors
The dental hygiene devices market is highly fragmented owing to patent expiry and generic penetration of the vendors, who are competing on the basis of market penetration and pricing. However, the consolidated nature of the dental hygiene devices market, which comprises polishing devices, and scalers, among others, has increased the profitability of the business owing to advanced functions and product innovations. The growing awareness regarding dental hygiene devices and surging incidence of dental diseases have created lucrative growth opportunities for the players operating in the dental hygiene devices market. Colgate-Palmolive Company, The Procter & Gamble Company, Unilever plc., Glaxosmithkline plc, and Johnson & Johnson hold more than 50% revenue share in the global dental hygiene devices market. The development of healthcare infrastructure around the world is also expected to drive the growth of the dental hygiene devices market.
Growing Population Undergoing Dental Diseases Screening
The increasing screening rates as well as growing prevalence of dental diseases are the critical drivers of the dental hygiene devices market. The growth of the global dental hygiene devices market is primarily driven by growing prevalence of dental diseases and surging geriatric population. According to the World Health Organization, dental caries affect 60 to 80 % of children and the majority of adults. Severe periodontitis, is found in 5 to 10% of the population. Juvenile periodontitis, affects about 2% of youth.
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According to the CDC data, periodontitis affects 47.2% of adults aged 30 years and older in the U.S. and increases with age, whereas 70.0% people aged 65 years and older suffer periodontal disease. The development of healthcare infrastructure around the world coupled with rising awareness regarding dental hygiene devices is also expected to drive the growth of the dental hygiene devices market. The companies operating in the dental hygiene devices market are focusing on to develop new products.
Increasing Incidence of Oral Cancer
The incidence of oral cancer is increasing, which is among the 10 most common cancers in the world, and the prime reasons known for oral cancer are chewing tobacco, excessive alcohol consumption, etc. The growing healthcare infrastructure as well as healthcare expenditure are the other factors expected to drive the growth of the global dental hygiene devices market.
Constant Focus on Channel Management across Asian Countries
The competition section of the report features profiles of the key players operating in the dental hygiene devices market based on their market shares, differential strategies, product offerings, marketing approach and company dashboard. Some of the key players operating in the dental hygiene devices market include Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Unilever plc., Glaxosmithkline plc, Ultradent Products Inc., Johnson & Johnson, 3M Company, Dabur India Ltd., and Dentsply Sirona.
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Dental hygiene devices are intended to be used in maintenance of oral hygiene and keeping the mouth clean and free of disease and other problems such as bad breath. Dental hygiene devices include tooth brush, dental polishing devices, and dental polishing devices, among others. Dental polishing devices are used to polish the teeth so as to smooth the surface and remove the stains.