FIND TECHNICAL ERRORS THAT BLOCK YOUR SEARCH ENGINE VISIBILITY
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You probably know log files are treasure troves. There you can see how bots crawl your pages, which content is frequently visited or vice versa ignored by bots. But often SEOs don’t know how to get the value of logs - it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. Still, you need to find the way out and pull the data from logs. Today we show how log files analysis helps to reveal problems with tags, indexability issues, and crawl budget wastes. Continue reading...
Google has included site speed (and as a result, page speed) as a signal in search ranking algorithms. Speeding up websites is crucial — not just to website owners, but to all Internet users.
Surveys show that people really care about the speed of a page. But faster webpages don't just improve UX. Improving site speed also reduces operating costs. For instance, a 5 second speed up (from ~7 seconds to ~2 seconds) resulted in a 25% increase in page views, a 7-12% increase in revenue, and a 50% reduction in hardware. This last point shows the win-win of performance improvements, increasing revenue while driving down operating costs.
JetOctopus team encourages you to start looking at your webpages speed — not only to improve your ranking in Google, but also to improve user's experience and increase profitability.
To understand what load time is “ideal”, let’s look at the real numbers. Studies show that the average load time for a webpage on the Web is 3.21 sec. The next experiment shows that the average bounce rate for pages loading within 2 sec. is 9%. As soon as the page load time surpasses 3 sec., the bounce rate soars, to 38% by the time it hits 5 sec.
On the basis of our experience in technical SEO, JetOctopus crawler team claims that ideal loading time should be 0,5–1 second. If you know that you’re better than the industry standard load times for 2019, then you’re going to be better than most of your competitors. Continue reading...