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Multi-Channel Marketing Program

Marketing Agencies

Updated on Aug 26, 2013

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What is a Multi-Channel Marketing Program or Cross Channel (different kinds or marketing and advertising like telemarketing, direct mail, social media marketing, content or blogging, etc.) Marketing Plan? Think about it. What is it and how can your company use and put one in place? Simply a Multi-Channel Marketing Program is one part of a cross channel marketing plan.

When done right a Multi-Channel Marketing Program will include strategies for telemarketing, print, web, email, direct mail, PR, order fulfillment, charitable interaction and other internal and external pushes. A Multi-Channel Marketing Program focuses on internet and offline marketing activities. Creating an online marketing strategy and cross channel marketing plan also requires a bit of analysis; to figure out what channels your company has used in the past (if any) before and which of those was most and least profitable.

Why is a Multi-Channel Marketing Strategy and Multi-Channel Marketing Plan Important?
If you’re like most businesses, at least the ones I know of, you don't have an endless supply of money to work with. So it is important for you to decide what marketing channels they'll spend money on based on the ROI (return on investment) and how much to allocate to each channel. It's also very important to make sure that your marketing efforts go across channels so they are supportive and reinforcing towards each other so that the prospects you are going after receives a consistent message, in any of numbers or ways they connect with you. But you need to create a plan that details what activities will be executed, when they'll be launched, across what channels they'll be launched, how frequently they'll be used, what customer segments they'll be targeting, how long they'll run for, what products will be promoted, what message will be communicated, and what the sales or customer acquisition goals will be. When you businesses executes your marketing efforts "in the dark" you get a lot of wasted money, confusing and inconsistent message and low conversion rates.

Larson & Associates will work with you to learn what your company has done in the past (what works and what doesn't) including a return on investment analysis if the sales data is available, what your current company strategy is and what your goals are, take a review or your current marketing efforts, and together we'll create a plan that will be executed, tracked, and measured, and adjusted as need be.

If you really need more prospects call us. It is not a problem. We simply take the target we have created and make connections for you. It’s almost that simple.

Call Me, Howard Larson, now, at 847-991-1294, for a free consultation.

If results are what you need and expect contact us today. We do what others only promise
Larson & Associates / We Make Good Businesses Great & Great Businesses Even Better
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