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Ford Explorer Sport Attracting Young and Better Educated Customers

Car Dealers; Auto Sales & Service

Updated on Nov 4, 2014

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Decades ago, Ford vehicles would have been associated with mostly older people who had little to spare for a vehicle. Fast forward to today, the vehicle market has evolved considerably and new innovative instruments and electronic components are being integrated into newer vehicles. Because of this, models like the 2015 Ford Explorer Sport are starting to attract crowds that are not only younger but also more financially well-off and educated buyers.

And there are good reasons why young, educated customers are gravitating towards the Ford Explorer Sport. The Ford brand was all about affordability and reliability when it was founded. Back then, vehicles were only for the American elite. What they lacked in sophistication, they made up for by building sturdier cars. Ford Motors then became the mainstay of middle-class Americans.

Nowadays, educated customers are willing to forgo cheap cars for vehicles that are both elegant and dependable for hauling families around. Buyers today are interested today in finding quality vehicles that offer great performance and style.

Enter the Ford Explorer Sport
The Ford Explorer Sport, an SUV that has class, great performance, and excellent quality, has all the qualities that makes up a superior vehicle. The Explorer Sport has a Manufacturer Suggested Retail Price (MSRP) of $42,670. It is the best-in-class amongst its counterparts with its 3.5L EcoBoost engine that generates 365 horsepower and a 350 lb.-ft. torque that allows for a highly responsive performance. While it runs on automatic transmission, it has paddle shifters mounted on the steering wheel so you can still shift gears just as quickly as any manual transmission car. The Ford SUV is also equipped with sports-tuned suspension, this allows for a smooth ride. All these features are packed into a bold, sporty vehicle – a look that is appealing to young customers and anyone young-at-heart.

Young, well-off customers tend to be technologically savvy, and the Ford brand has evolved to accommodate this new trend of younger drivers. Ford Explorer Sport includes with it a patented Terrain Management System. This enables the driver to take advantage of the 4WD capacity of the vehicle with just a control switch. Shifting between Normal, Mud/Ruts, Sand, Grass/Gravel/Snow settings can be done with the turn of a dial. The system also includes Hill Descent Control, a feature that automatically adjusts the speed of the vehicle during steep descends. The Explorer Sport truly lives up to what is expected of an SUV and gives its driver the confidence to go through different weather conditions they may be unfamiliar with.

Just as sleek and appeal on the outside, its interior has a nice, comfortable finish as well. Stock luxurious leather seats and a leather-covered steering wheel, all in shades of dark charcoal or sienna with contrasting stitches appeals to anyone who is fortunate enough to get behind the wheel. The second row seats make it a convenient choice for people who travel in groups, which is the case with younger people who often travel with friends. The 12-speaker audio system from Sony is a hip addition – something that any young customer cannot resist.

All in all, it is to see why the Ford Explorer Sport is attracting younger, more affluent, better educated customers to the Ford brand.

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