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A Home? A Resort? The Best of Both Worlds!

Real Estate Agents, Agencies & Property Sales

Updated on Aug 7, 2013

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Wish you had a stunning, resort-like penthouse to call your own? Wish no more! Our austin real estate is gorgeous and perfect for YOU!

Our homes in Austin encompass rustic wide-plank wood floors, oversized balconies, Viking appliances, custom wet bars and so much more!

This real estate in Austin also boasts embracing resort-style amenities, sparkling pools, a private day dock, and master suites that will have you in paradise!

If interested in Austin real estate please call Rose Castro at 512.656.3281.

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NOTE: As a thank you for reading this blog post, we are providing you with a free excerpt from Dan Castro’s book CRITICAL CHOICES THAT CHANGE LIVES.



In addition, in trying to decide whether to continue pursuing a certain course of action, beware of the illusion of “sunk costs.” Once you have a lot of time, money, and energy invested into a project, a relationship, or a course of action, pride alone may make you reluctant to walk away from it. Business managers and investors sometimes become so wedded to a course of action that they’re not able to see the hard evidence staring them in the face that they made the wrong decision. Their pride makes them blind to reality. It’s hard for them to admit they may have made a mistake. They get caught in a trap because they made a decision to follow a certain course of action to which the company has now committed thousands or millions of dollars and they’re now unable to admit it was a mistake. They often make matters worse by trying to rescue a dying project. Our country’s involvement in the Vietnam War is an example of this phenomenon. Sometimes, it’s best to just pull out.

Similarly, in our personal lives sometimes we have trouble realizing we’ve been putting our time and energies in the wrong place. Climbing the ladder of success isn’t very useful if you find out at the top that your ladder was leaning against the wrong wall.

Every now and then, it’s good to stop and listen to your heart. Sometimes it is good to examine the hard evidence and messages that life may be trying to send you. Heroes pause every now and then to reassess a course of action and make whatever modifications or alterations are necessary. Sometimes it’s wise to abandon a certain course of action and start over. Sometimes it’s a good idea to cut your losses and "stop throwing good money after bad."

At some point during the California Gold Rush, someone figured out that the best way to find gold was to provide goods and services to everyone else who was looking for it. Even when the gold seekers weren’t finding any gold, they still needed food to eat, tools to work with, and a place to sleep. They usually paid with gold dust or gold nuggets. No matter who found the gold or where they found it, it eventually went to the merchants. The merchants kept making money during the good times and bad. The merchants kept collecting it until they had their own huge mountain of gold. There’s always more than one path to your dreams. Through creativity, persistence, and patience, you can ultimately achieve your goal.

There is a big difference between persistence, stubbornness, determination and creative persistence, creative stubbornness and creative determination. Blind persistence is lunacy. Creative persistence is genius.

The story of Soichiro Honda is an example of creative genius at work. Upon graduating from middle school in 1922, Soichiro traveled to Tokyo with his father to respond to a help wanted ad at an automobile repair shop called Art Shokai. Soichiro was accepted as an apprentice at the shop. However, he became frustrated because his job only involved menial tasks such as cleaning up and babysitting the owner’s child. When he could, he watched with fascination as the auto-mechanics did their jobs. He would sneak into the shop after hours just to touch the cars.

In 1923, a great earthquake called “Kanto” struck Tokyo and killed almost 100,000 people. The automobile repair shop was almost completely destroyed, along with Soichiro’s dreams. But because of the earthquake, most of the mechanics were out of a job and spent their time helping their families. This left an opportunity for Soichiro to become a mechanic. The owner built a new temporary shop in the suburbs and began repairing cars that had been damaged in the earthquake, using Soichiro as one of his chief mechanics. Together, they bought damaged cars, fixed them up and resold them.

At the age of 21, Soichiro opened his own automotive shop with only one employee. At first, business was slow, but it began to build and within one year it began to flourish. Then another tragedy struck. A severe depression that would eventually cloak the entire world in a dark cloud began in 1929. But, because of Soichiro’s excellent skills and knowledge of foreign cars, his business survived and prospered in the midst of adversity. His business grew to the point of having 15 employees.

Because of the Kanto earthquake, Soichiro understood the need to make parts that would be stronger and more durable. Soichoro saw a new solution to an old problem. He invented cast iron spokes to replace the old wooden ones. The cast iron spokes were highly celebrated at the National Industrial Exhibit and Soichiro began exporting them to other countries.

A few years later, Soichiro started making piston rings for cars. His goal was to design a piston ring that would be acceptable to the very young Toyota Corporation, and become a mass production supplier to Toyota. But he was having trouble coming up with a piston ring that could be mass produced. The problem was in the composition of the metal. It looked like another dead end. But heroes see alternate paths to their dreams. Knowing that he could not rely on his middle school education any longer, he consulted with Professor Takashi Tashiro at the HamamatsuTechnicalSchool. Then at the age of 30 years old, Soichiro enrolled in a technical high school to learn metallurgy. The teenagers that surrounded him at the high school stared at him and laughed, but Soichiro was oblivious to them. Soichoro did not bother to take the graduation exams. Upon being informed that he would not receive a graduation diploma, Soichiro retorted that a diploma was “worth less than a movie theater ticket. A ticket guarantees that you can get into the theater. But a diploma doesn’t guarantee that you can make a living.”

In 1936, he built a racecar with his brother Benjiro, using an old airplane engine and handmade parts. But the car crashed during a race, causing Soichoro a broken shoulder and severe facial injuries. Now he was seriously injured, his savings were gone and the piston ring business was failing. But Soichiro did not see a brick wall. Instead, he kept trying to come up with a piston ring that Toyota would buy. He took fifty of his best piston rings out of a group of 30,000 to try to sell them to Toyota. He was struggling financially and he even had to pawn his young wife’s jewelry to make ends meet. Can you imagine your spouse’s reaction if you pawned their most prized possessions? Toyota rejected his proposal because only three of the fifty piston rings passed inspection. It was another dead end. So he abandoned that business and went to work for another small automotive company so he could have a steady paycheck.

While at the new company, Soichiro invented a piston ring polishing machine. It was revolutionary and simple to operate. After three long years of trial and error, his “creative persistence” paid off and now he was making excellent piston rings.

In 1942, the company he worked for was acquired by Toyota. Toyota was now finally using the piston rings that he had designed. Soichiro eventually became the Executive Director of the company. The factory produced military supplies, with the piston rings going into military aircraft and ships. During this time, Soichiro also designed metal propellers to replace the old wooden ones. Soichiro also invented an automatic propeller-cutting machine, which cut the time needed to make a propeller from one week to fifteen minutes.

In 1945, the plant was destroyed by a U.S. air raid along with most of the city it was in. It looked like another dead end. But Soichiro saw what others around him did not see. He collected the metal from left over military vehicles and airplanes and moved to a new city to open a small factory and continued production on a small scale. But the end of the war brought an end to his piston ring production business. Dead-end again.

Tokyo and most industrial cities had been destroyed in the war. Fields had been burned and almost all of Japan was in disarray. There was an extreme shortage of goods and food. There was very little transportation. Gasoline was rationed and sometimes impossible to find. Soichiro couldn’t even get enough gasoline to drive his car into town to buy food for his family. The buses and trains were so crowded that people had to crawl in and out of the windows. But he was a true hero. Again, he saw what others could not see. In 1946, Soichiro realized that what people needed was a cheap and quick way to get around town. He took regular bicycles and installed small engines on them, which were left over from the war. They were about the size of a lawnmower engine. But he soon ran out of military surplus engines. Another dead-end. But, did this stop Soichiro? No. He decided to start making his own small engines. However, there was one small problem - he had no money. So he wrote letters to bicycle shop owners throughout Japan, explaining his idea to make motorbikes and asking them to invest. With the money that a few of them invested, he started manufacturing his own engines and motorbikes. The first motorbikes he made were too big and bulky and very few Japanese bought them. Dead-end again. But like a “smart bomb,” Soichiro listened to the feedback and adjusted accordingly. But, Soichiro changed his approach. He stripped his motorbike down and made it much lighter. The new design won the Emperor’s Award. In time, this little motorbike captured 60% of the Japanese market and Soichiro began exporting them to Taiwan.

In 1948, Soichiro established the Honda Motor Company. By 1949, Honda’s production of motorbikes was up to 1,000 units per month. Also during that year, Honda and his engineer designed a 2 stroke, 98cc engine and thus, the first lightweight motorcycle was born. By 1951, Honda had 150 employees and annual sales of 330 million yen. A year later, the number of employees had increased to 1,300 and sales reached 2,438 million yen per year.

But at the end of the Korean War, a major recession hit the economy and it became impossible for Honda to pay for the manufacturing equipment that he needed. Would his company go under? No. He borrowed money from the Mitsubishi bank and his business was saved. In 1959, Soichiro started the American Honda Motor Co. By the early 1960’s Honda had expanded his business to making small four wheeled vehicles. Honda’s S800 model was exhibited at automobile shows in Europe where it received very high praise. In the 1970’s America went through a fuel shortage and consumers were looking for alternatives to the giant gas guzzlers made by the American manufacturers. The Honda Civic and the Honda Accord were the answer. By the 1980’s, the Honda Motor Corp. was one of the largest automotive companies in the world. Heroes see alternative paths to their goals when others see only dead ends.

Heroes also see new solutions to old problems that others do not see. In 1903, J.L. Kraft began selling cheese in the back of a horse drawn wagon. But back then, cheese molded or dried out quickly so there was a tremendous amount of waste. It was a problem that people had dealt with for hundreds of years. There seemed to be no answer to the problem. Another problem was that the cheese also varied in texture and taste from batch to batch. J.L. Kraft experimented over and over and finally developed a process that would give the cheese a consistent texture and taste throughout. He also came up with a way to wrap the cheese in foil or in air-tight plastic. As a result of these innovations, J.L. Kraft’s humble cheese business began to grow and became one of the largest cheese manufacturers in America. By 1925, Kraft was exporting his cheese all over Canada, England, Germany, Australia, India and Asia.

In the 1930’s the same depression that was sweeping the world hit America. Businesses were failing left and right. Business executives were committing suicide and people were standing in soup lines so they could eat. But Kraft had an idea. He came up with a new type of dressing called Miracle Whip, which was a blend of traditional mayonnaise and salad dressing and 20 different spices. It was inexpensive to produce and it had a wonderful flavor that could be used to accent fruit, vegetables and salads. Some say that it was called “Miracle Whip” because it was the miracle that allowed Kraft to survive and prosper during the depression while other business collapsed. In time, Kraft would come up with even more innovative products like Velveeta, Cheez Whiz and Kraft Macaroni & Cheese, which is loved by kids the world over. Heroes become heroes because they see new answers to old problems, and alternative paths instead of dead ends. What will you begin to see when you learn to see through the eyes of heroes?

THANK YOU FOR READING THIS EXCERPT!

Remember, if you are buying or selling real estate in Austin, please call Rose Castro at EXIT: Options Realty.
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