Update 7/24/19 - DT:DC Fall Summit 2019 September 27 2019

Update 7/24/19 - DT:DC Fall Summit 2019 September 27 2019

Community Events

Updated on Aug 17, 2019

Update 7/24/19 - DT:DC Fall Summit 2019

What Update 7/24/19 - DT:DC Fall Summit 2019
When Friday, September 27, 2019
12:30 PM to 06:30 PM
By Design Thinking DC
Where Deloitte
1919 N Lynn St
Arlington, VA 22209
Located in ARLINGTON, VA

Hello DT:DCers! Our fourth annual DT:DC Fall Summit is fast approaching and we are excited to spend the day with you.

Here is a sneak peek at our planning conversations. We have been thinking a lot about experimentation lately especially the barriers to experimentation in large organizations. We have been thinking about how challenging the transition from the front-end of design is to the back-end of design. Not only is the work different (discovery vs. testing) but there is an emotional transition that happens as well. The front-end of design feels good, but the back-end of design feels hard – so hard that we often get overly-attached to our ideas and don’t want to let go. And…we may even have to give up on our personal ownership of the solution. What do we need to be prepared for the back-end of design?

We have also been thinking about how different market experimentation is from market validation. In market experimentation (Alpha tests) we are often thinking about the core value proposition but in market validation (Beta tests) we are often thinking about execution and building to scale. Those are two very different things. How do you manage changes in real-time when stuff happens that you never expected and there are real deadlines and real money at stake?

What about metrics? We talk so much about qualitative data in design thinking but testing requires quantitative data too. What kinds of metrics should be used and how do you develop metrics for things that don’t exist yet? Do you use custom metrics, or some combination of custom and traditional metrics?

Join us for a day of provocative conversation to discuss all things experimentation. We are still confirming our speakers and will post another update soon with an agenda and speakers.

Join this Meetup
 

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