goodideazs, LLC - Executive Summary

MANAGEMENT

Drew Knapp, Founder & CEO

Gary Mirkin, Advisor & Business Development (formerly Publisher, Inc. Magazine, Fast Company Magazine)

Peter Ondi, VP Sales (formerly Senior Director eBusiness Technology, Hertz.com)

Scott Raposa, Systems Architect, CTO

Ilona Grochalska, Senior Developer

Kunal Jain, Developer VisionStream

Ronald Ridgeway, VP Branding & Marketing RonaldRidgewayInc

Maureen Kearney, VP Community Development

Thomas Leuci, VP Graphic Design LeuciDesign



ADVISORS

John Pohl, retired, formerly Division VP and General Manager, 3M Corporation

Marshall Sponder, Board of Directors, Web Analytics Association for Social Media

Joseph Knapp, CEO, Accudata Systems; Voxcera

William Kelsey, Media Project Manager

Bennett Schwartz, Commercial Real Estate Investor; Owner, Karl's Appliance

David Woititz, Realtor, M.A. Organizational Psychology, Columbia University

Robert Tynes, M.B.A. Stanford University, (formerly Systems Analyst, IBM)




LEGAL

Merrill O'Brien, Esq.



ACCOUNTING

Timothy King, Partner, Bederson Financial, Certified Public Accountant, Certified Fraud Examiner, Specialist in Litigation Services Bederson



BANK

J. Pierpoint Morgan Chase



DATE FOUNDED - STATE

January, 2007 - New Jersey



VALUATION

$3,000,000



RAISING

Up to $1,000,000 (up to 30% interest in company)



RETURN

Up to 30% dividends quarterly, proportionate to interest acquired.



USE OF FUNDS

Code Development, Marketing, Business Development, Sales

1) build commerce piece to enable sales of self-published sponsorship ads

2) set up inbound and outbound affiliate sales programs

3) complete integration of partner data - see "Summary of Business Development for A Greater Town" below

3) complete coding of site functions, such as:

town pages to serve for browsing local businesses and events, focusing local news, streaming TV and radio broadcasting, weather, hyper-local deep-links to partners, useful contacts, business networking, message and bulletin boards, coupons, etc.

4) launch events which engage the community, sponsored by partners in various verticals, such as real estate video contests, local chef video cook-offs, town banner photo contests, etc.

5) fund between 1 - 4 salaries

6) consolidate telemarketing and SEO sales strategy - currently in preparation with four telemarketing companies (Mass Marketing, American Business Services, NMG Sales, Real Estate Marketing Nerds)

7) implement lead capture strategy, in preparation with IDX SEO provider ( Dynamic Page Solutions )

8) Firm up barter: code dev in exchange shared revenue from launch of site in Canada and India - (currently in negotiation with Brain Works LLC and VisionStream LLC, respectively.)



OWNERS

Joseph Knapp (1%)
Invested: $10,000

Mary Ann Morrissey (5%)
Invested: $50,000

Bennett Schwartz (1%)
Invested: $25,000

Merrill O'Brien, Esq. (up to 1%)
Invested: legal services in kind

Scott Lamanna (1.1%)
Invested: $27,500

Drew Knapp (90.9%)
Invested: $70,000 (approx); over four years intensive R&D, site design & management, and business development



BUSINESS DESCRIPTION

www.AGreaterTown.com is a free marketing site for the promotion of art, culture, community, business and real estate, with a home page for every town.

A Greater Town is first and foremost a dynamic posting mechanism, designed principally to create a structure for publishing marketing and community materials on the web. Posts function as independent mini-websites, or as springboards out to partner source sites, and are positioned according to coordinates of category and location. Each location sits at center of a global grid. Categories and locations expand and interconnect to form a greater entity, hence the name, A Greater Town. Locally focused organic search serves as principal point of access (see link below, "Examples of Google Search Results.")

As posts are filed by location, they consequently come together to form the nucleus of user-generated and partner-generated content on the town, county and state home pages.

A Greater Town is also a communications vehicle for towns and cities, a community bulletin board, with the purpose of stimulating commerce and connectivity, in which small businesses, artists, community organizers, non-profits, and others that comprise the life of a town can post their marketing materials directly, together with bulk feeds from corporate partners distributing local data.

Town home pages will serve for browsing local businesses and events as well as for concentrating local news, streaming TV and radio broadcasting, weather, hyper-local deep links to partner sites, useful contacts, business networking, message and bulletin boards, coupons, contests, etc.

A Greater Town can be used equally well by:
a) an individual - person, business, group - inputting manually
b) a collective - marketing, advertising, communications, publishing company or group - inputting manually
c) a web company with large quantities of data - input through XML feed.



BUSINESS STRATEGY

1- Site will be filled with millions of pages of local data syndicated by national partners in the arts, hospitality, real estate, legal, health & news, drawing organic traffic. Site will also provide user-friendly environment for unique content to be added manually.

2- We will build upon our natural Google visibility with SEARCH ENGINE MARKETING FLIER services for "Featured" businesses, to be sold through telemarketing. These are stand-alone visibility fliers, which operate in a search engine environment, and are not dependent on brand recognition, nor traffic.

3- Professionals and businesses posted on the site by affiliates will be solicited as firstly as "Featured" and secondly as "Town Sponsors" in partnership with the affiliates who provided data. Ads will be search engine visible, and will appear on town pages as well on community postings within the town and immediate surroundings. Focus on real estate vertical.

Essentially, ads on A Greater Town serve a double function: besides serving as a banner ad, they also function as an SEO visibility tool.

Ads in certain verticals, such as real estate, will be sold on an exclusive basis, much as old-fashioned diner placemat advertising.
The draw will be the exclusivity of "own your town."

Display ads will be tied to search engine marketing fliers, with articles written on external sites with optimizing back-links. Fliers and articles will be individually crafted, so that content is unique. Unique content is what makes a site rank highly in the search engines.

3- Solicit corporate exclusives in specific verticals, such as insurance, for example, State Farm.

4- Click-throughs to partners will be tracked for affiliate commissions.

5- Traffic will be generated through useful features which stimulate community exchange, growth and communication, such as social and business networking, town broadcasting, message boards and communications tools, contests and events.

6- Engage the traditional print world, especially newspapers, with search capabilities, as well as local radio and TV broadcasting.

7- Leads can be captured and sold to Realtors in partnership with company specializing in lead capture and SEO for IDX, www.DynamicPageSolutions.com

8- SEO and PPC services will be sold with companies as Wpromote.com or ReachLocal

9- Internet banner advertising on Yahoo and AOL using A Greater Town posts will be sold through partners as ipromote.com

10- Data from partners and deep-links to partners displayed on site will be set up to generate affiliate commissions for click-throughs and conversions, for example, Restaurant.com.



PRODUCT / SERVICE

A Greater Town offers self-publishing of multi-media marketing web-fliers, filed and called up by category and location, interspersed with local pages imported from partnering sites.

A Greater Town permits the user to build higher visibility on the web, and to strengthen the SEO (search engine optimization) which underpins their own site.



UNFAIR ADVANTAGE

Extensive business development spanning the arts, real estate marketing, insurance and legal fields, video, radio broadcasting, hospitality and non-profits, reflective of Knapp's international experience in the arts, education, marketing, branding, sales, real estate and internet. See link below to business development.

A Greater Town is becoming a location-based Google magnet. Keyword-rich, geocentric structure of site is easy for search engine bots to crawl and index. Google search results have been significant. See link below.

With four years of domain history, we are ideally positioned to capitalize on heightened interest in authentic, location-based social media.



TARGET MARKET

1- Subscribers: Local Realtors, mortgage reps, insurance agents, attorneys, financial advisers, dentists, restaurants, contractors, small businesses, consultants.

2- Users: above subscribers, together with artists, art groups, non-profits, community groups, charitable organizations and municipalities.



SALES / DISTRIBUTION CHANNELS

1- Affiliate relations with distribution partners.

2- Affiliate relations with marketing companies and consultancies within specific verticals.

3- Telemarketing companies.

4- Local radio broadcasting.

5- Local sales associates, dedicated and/or shared, traditional print, map advertising partner Mass Marketing, etc.

6- Co-branded postcards for distribution by local merchants.

7- Lead generation; real estate referral fees.

8- Licensing or franchising in other countries, such as Canada, India & Great Britain.

9- Private labeled version to power other companies' local marketing sites. Currently in negotiation.

10- Partnerships with newspapers. We are currently in discussion with TownNews.com.



COMPETITION

Print and/or online media addressing local markets. Intending to neutralize through creation of distribution alliances with same.



TRAFFIC

Current traffic comes primarily from Google and Facebook, and is equivalent to approximately 50% of number of posts, monthly.

For example, if we have 50,000 posts, we expect about 25,000 monthly visits.

As social networking is introduced, site is optimized for Facebook, user interface improved, calls to action implemented, pages increased to 5,000,000, this number is expected to rise dramatically.



EXIT STRATEGY

Sale to larger marketing company in local advertising or real estate vertical.



CURRENT REVENUE STREAM

Pre-revenue



REVENUE MODEL - Partnerships

There are about 30,000 US town pages in A Greater Town, which will be filled with millions of pages of local listings syndicated from partners in the fields of real estate, the arts and hospitality, as well as from Google Base.

Revenue will be generated through the sale of inexpensive, exclusive, SEO promoting sponsorships to local Realtors, insurance agents, mortgage brokers, professionals and small businesses. Campaign will be executed in partnership with well-established affiliates, as well as through outbound telemarketing services.

Sponsoring ads will appear on the town page as well as those of non-competing businesses.

Third year projection: There are 1.3 million Realtors in the US. With sponsorship sales to 1% (13,000) at $35 per month, $5,460,000 will be generated from the real estate vertical. Same model will be employed within other verticals, as insurance.

Other internet marketing services will be sold to our user base, such as custom urls, search engine optimization, Google adwords, website construction and broadcast email.

We will also be partnering with Dynamic Page Solutions in capture and distribution of real estate leads.

Co-branded hyperlocal versions of site will be licensed to newspapers for exclusive use in local communities, with SEO lead-ins back to main site.

Revenue outlook has been scaled conservatively.



REVENUE MODEL - Telesales

Target
15,600 customers
50 sales of basic program per day X 312 days = 15,600 customers

Cost
$936,000
10 reps, each making 5 sales per day are needed to make 50 sales. Each rep costs $40 per hour X 7.5 hours = $300 per rep X 10 reps = $3,000 per day X 312 days = $936,000 (cost for one year to acquire 15,600 customers)

Gross revenue
$6,723,600

Net Revenue
$5,787,600

Explanation:
$49 Set-up fee - $38 fulfillment = $11 surplus
$35 monthly subscription X 12 months = $420
$420 + $11 = $431 gross yearly revenue per customer

$431 X 15,600 customers = $6,723,600 gross revenue - $936,000 cost = net revenue $5,787,600

- Many customers will stay for more than one year, so net revenue will be cumulative as we continue to add new customers each following year.

- This projection is for 10 reps working the most basic program, and does not take into account all the up sell possibilities, like additional SEO work, display ads, video, Local.com, etc.



REVENUE OUTLOOK BY YEAR, POST-FUNDING, COMBINING PARTNERSHIPS & TELESALES

1-
Gross $6,000,000

2-
Gross $8,000,000

3-
Gross $11,000,000

4-
Gross $15,000,000

5-
Gross $20,000,000



NOTE

goodideazs, LLC may be converted to a C-corporation if so required.

69 North Fullerton Avenue ● Montclair ● New Jersey ● 07042

973-783-3226 tel ● 973-860-0897 fax ● drew @ agreatertown.com ● www.AGreaterTown.com

Last updated: July 30, 2011