A Greater Town: Description and Business Case

What is A Greater Town?


A Greater Town is a simple posting interface based on category
and location, with a home page for every town.


The organization is linear:

The structure is a telescoping grid,
coordinates are category & location:

Because of our linear architecture


GOOGLE LOVES US!


We are a Google magnet for local search:

Real estate internet strategist & trainer Key Yessaad:

SIAA insurance agent C. Marciano:

The word is out: we have seen a usage increase of
about 2,000% since last year without spending
a penny on advertising!

A Greater Town is like a community bulletin board

COME ALIVE!





A Greater Town is location-specific marketing...
designed to evolve into hyper-local
networking, messaging, communications and planning.

A Greater Town can become a one-stop shop for all things local,
with hundreds of channels for

The Problem?

- How to be Found on Google in Local Search
- Local Material is scattered
- A single universal platform does not exist from
which to connect locally, to share information, to tap
location-based messages, communications and planning.





The Solution?

A Greater Town!

Our location based URLs make it easy to
be found in local search, and the rest of the platform is
constructed on proximity relationships -

THE SKY'S THE LIMIT FOR HYPER-LOCAL APPLICATIONS!





What is the Market?

In the US there are 25,000 towns and more than 17,000,000
businesses. The public use of the site can be unlimited,
like a Craigslist for towns, whereas the paid use of the
site is extremely promising.

If we sell 10 featured business listings in 4,750 towns,
we will have 47,500 paying customers.

This should be achievable with 60 reps.

60 reps making 3 sales per day = 180 sales X 22 days = 3,960 sales per month, 47,520 sales per year.

Cost = $12,000 per day, $264,000 per month / $3,168,000 per year.

At $49 per month = $2,327,500 per month / $27,930,000 per year.





How to Reach the Market?

- Telemarketing
- On-the-ground sales teams
- Strategic partnerships




The Product?

The above numbers are consistent with our biggest user,

which employs 60 telemarketing reps and has
40,000 SMB customers:

We have assembled a world-class team.

Some members include:

Ilona Grochalska, Senior Developer